Alix Ashley Earle, born on December 16, 2000, is a prominent American social media personality, particularly on TikTok.

Nearly six million followers on social media, she is often referred to as TikTok's "It Girl" and the "hot best friend" due to the success of her "Get Ready With Me" confessional videos.

Alix Earle is known for openly sharing details of her personal life in her videos, contributing to her popularity.

Her influence in driving sales for the brands she promotes has been recognized as the "Alix Earle effect."

Born in Monmouth County, New Jersey, she is the oldest of five children to Thomas "TJ" Earle, a construction magnate, and Alisa Earle of Italian descent.

Earle's father, Thomas Earle, owns a construction company with an estimated annual revenue of $24.1 million.

Her parents are divorced, and her father remarried to Ashley Alexandra Dupré in October 2013, five years after Dupré's involvement in the Eliot Spitzer prostitution scandal.

Alix Earle graduated from Red Bank Catholic High School in Red Bank, New Jersey, in 2019.

She pursued her education at the University of Miami, graduating in May 2023 from the Patti and Allan Herbert Business School with a degree in marketing.

In August 2023, Earle established the Alix Earle Scholarship for students at the University of Miami's business school.

Rising to fame through TikTok, Earle is currently followed by 6.3 million fans on the platform.

Alix Earle's dating life gained attention when she started a relationship with Major League Baseball Player Tyler Wade in December 2022, which ended three months later due to his lack of support for her career.

In November 2023, Earle confirmed her relationship with Miami Dolphins wide receiver Braxton Berrios after months of speculation.

In October 2023, Alix Earle courageously shared her past struggles with an eating disorder and body dysmorphia during high school.

Due to her popularity and devoted fan base, brands  promoted by Alix Earle often sell out rapidly, and her videos can boost product searches by up to 100% in a single day, earning her between $40,000 to $70,000 for each sponsored video.